Babu Chinnasamy - Director level product

25+Years of
experience

5×Revenue
growth

Strategist

Commercial Leader

Analytical

Builder

Reliable

Book a Call

The mission-critical power expert.
That's Babu.

Working closely with your teams to deliver power solutions that merge commercial strategy, technical depth, and long-term uptime.

About Me (&)
My Journey

Twenty-five years ago I started as a development engineer in Madurai. What happened after that is easier to show than explain.

'99

Starting out at TVS Cherry

Led NPI teams launching new products into fiercely competitive industrial markets. Learned the discipline that still runs everything: ship what customers actually need, on time.

Development Engineer@tvs · Madurai, India Read more

'04

Eleven years inside GE

Built multi-generation product plans blending demand forecasting with profitability analysis — presenting power solutions to utilities, industrial customers, and consultants across two continents.

Senior Lead Systems Engineer@ge · India & Plainville, CT Read more

'10

Sharpening the commercial edge

Completed an MS in Management at Rensselaer Polytechnic Institute while working full-time — the pivot from pure engineering into product and commercial leadership.

MS in Management@rpi · Hartford, CT Read more

'15

Going global

Directed global commercialization strategy for power distribution — go-to-market, launch execution, channel readiness, competitive intelligence, and the financial cases behind every investment.

Global Product Marketing Leader@ge · Plainville, CT Read more

'18

Mission-critical at ABB

Leading commercial strategy for Automatic Transfer Switches, energy management, and digital power across North America — value built on uptime, N+1/2N redundancy, and lifecycle cost.

Product Marketing Manager@abb · Bloomfield, CT Read more

Now

5× and still climbing

Delivered 5× revenue growth within three years of a new product launch, with the portfolio positioned for 3× against the 2025 baseline as data center demand accelerates.

Director-level leadershipElectrification & Data Centers Read more

What I bring
to the table

Portfolio Strategy

Pricing & Margin

NPD/NPI Launch

Competitive Intel

Data Center Markets

Channel Strategy

Executive Presentations

Salesforce Enablement

Cross-Functional Leadership

Leadership Attributes

E X P E R I E N C E

2018 – Present

Product Marketing Manager

ABB • Bloomfield, CT

2015 – 2018

Global Product Marketing Leader

GE Industrial Solutions • Plainville, CT

2004 – 2015

Senior Lead Systems Engineer

GE Industrial Solutions • India & Plainville, CT

1999 – 2004

Development Engineer

TVS Cherry Pvt. Ltd • India

Leads commercial strategy, price realization, and market execution for Automatic Transfer Switches (ATS) and digital power across North America.
Collaborates cross-functionally with R&D, operations, and sales to launch high-performance digital platforms.
Secured 5x revenue growth in key mission-critical data center segments.

Directed global commercialization, competitive intelligence, and value-differentiation positioning for critical power systems.
Designed robust product launch roadmaps to accelerate commercial scaling and new platform introduction (NPI).
Enabled field sales alignment and market share growth across utility, cloud data center, and industrial segments.

Engineered system architectures and technical roadmaps for global industrial power distribution portfolios.
Conducted feasibility benchmarking, market demand forecasting, and design-in reviews.
Bridged complex engineering capabilities directly to commercial application requirements.

Managed New Product Introduction (NPI) lifecycles and precision design-for-manufacturability for switch products.
Designed high-reliability components and optimized production efficiencies.
Successfully launched high-volume products under competitive market targets.

Still leading

Growth · 1999 → Now

0.0×

Revenue growth
and climbing

Market & Competitor
Intelligence

Conducts structured benchmarking on competitor pricing, technical capacities, and market gaps to establish a solid business case.

Strategic Roadmap
Definition

Aligns engineering design loops with target product profiles, setting critical milestones from initial specifications to gate reviews.

NPI Launch &
Salesforce Readiness

Prepares commercial assets, technical specifications, value positioning guides, and training programs to prime the sales channel.

Revenue Scaling &
Profit Growth

Implements value-based pricing tools, tracks transaction margins, and analyzes regional product mixes to accelerate revenue realization.

Intelligence ABB vs GE vs Siemens

ATS Reliability

96%

Market Share

72%

NPI Speed

88%

Margin Premium

+12%

99.999% Uptime

Hyperscale Ready

Modular Design

Roadmap NPI Execution

Concept & Spec

Gate 1 Review

Proto & Validate

Gate 2 Review

NPI Launch

Q1 Kickoff Q2 Proto Q3 Test Q4 Ship

Enablement Salesforce Sync

✓ Pitch Deck Synced

✓ Pricing Calculator Active

✓ ATS Brochure Approved

✓ Training Module In Review

Revenue Growth 5× in 3 Years

Y1 $42M

Y2 $89M

Y3 $134M

Y4 $178M

Y5 $285K+

5× Revenue Growth

+22% YoY Margin

Benchmark Result

+12%

Margin premium over GE

ATS Uptime99.999%

ATS SpecHyperscale ready

Market PositionLeader

Milestone Tracker

Gate reviews passed on time

Q1 KickoffComplete

Q2 PrototypeOn track

Q4 Ship DateConfirmed

Sales Readiness

98%

Commercial asset readiness score

Pitch DeckSynced

Pricing ToolActive

TrainingIn Review

Revenue Impact

5×

Revenue growth in 3 years

Year 1$42M

Year 3$134M

YoY Margin+22%

About Me (&)My Journey